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Facebook Ads At-Risk Report

Agu
29
2014
by : mdianapriyanto . Posted in : Application, Facebook Marketing

Using this extension you can separate underperforming Facebook Ad Campaigns at a glance. This Chrome Extension ads On-Schedule…


Using this extension you can separate underperforming Facebook Ad Campaigns at a glance.

This Chrome Extension ads On-Schedule Indicator to the Facebook Ads Manager Campaigns page. On-Schedule Indicator (OSI) is a performance metric, helping to determine which campaigns are delivering fine and which need to be tuned. OSI is percent of budget spent divided by percent of campaign time spent.

For instance, 1/2 of budget was spent and 1/2 of time passed. In that case campaign is performing perfectly and OSI is 100%.

In case only 1/4 of budget was spent and half of time passed, campaign is underperforming and OSI = 50%.

More precise info about At-Risk reports and OSI you can obtain in the blog post, which inspired this extension:

http://www.adopsinsider.com/ad-ops-basics/at-risk-management-%E2%80%93-how-every-ad-ops-department-should-start-their-day/

WARNING: Extension is working only if English (US) language is set in your Facebook Account.

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